The logo font Aller Display had been used for the last two years, but when the training department said “just give the old brand a face lift,” I deliberately dropped the Chicago background – also done in an animated style, and sought to create the same feel, but a different look.

After searching through Shutterstock, I found a vector artist who’s work fit perfectly, only identified as “Monkik.” I downloaded several of his (or her) characters and reworked them using Illustrator, recoloring, adding and subtracting things, adjusting them to fit our “Making the Connection,” theme. The lightbulbs were a big hit, and everyone loved the retro look to it.